What is corporate gifting and Why corporate gifting is important?

The Art and Science of Corporate Gifting

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Defining Corporate Gifting

Ever heard of the phrase, “It’s the thought that counts?” Corporate gifting embodies this sentiment. In essence, corporate gifting is the practice of creating and giving away physical items to foster business relationships. It’s not just about the price or ostentation but the intent and sentiment behind it.

Historical Context of Gifting in Business

Dating back centuries, gifting in business was seen as a gesture of goodwill. From ancient merchants presenting tokens to their most loyal clients, to kingdoms bestowing gifts upon visiting dignitaries, the act was symbolic of mutual respect and appreciation.

Benefits of Corporate Gifting

Wondering why businesses are big on gifts? Let’s delve deeper.

  • Building Business Relationships: Just as flowers might mend a personal rift, a thoughtful corporate gift can mend or strengthen business ties. A token of appreciation can go a long way in sealing a business deal or enhancing a partnership.
  • Enhancing Brand Image: Think about it. When you receive a branded gift that’s both elegant and useful, doesn’t your perception of that brand improve? Corporate gifting can be a silent ambassador for your brand.
  • Employee Recognition and Morale: Who doesn’t like to be appreciated? Recognizing employees with gifts on milestones or anniversaries can boost morale and productivity. It’s like saying, “We value you.”
  • Customer Retention and Loyalty: A little thank you note or a gift can make customers feel special. This small gesture can increase customer loyalty, ensuring they choose your services or products over competitors.

Choosing the Right Corporate Gift

corporate gifting

Finding the perfect gift can be tricky. Here are a couple of things to keep in mind:

  • Personalization Matters: Personalized gifts not only stand out but also show the receiver that you’ve put thought into their gift. It’s like adding a cherry on top!
  • Quality Over Quantity: A well-chosen, high-quality gift will always be appreciated more than multiple, lesser-quality items. Remember, it’s the sentiment, not the size!

The Do’s and Don’ts of Corporate Gifting

While gifting is a lovely gesture, there are etiquettes to follow. Always ensure the gift is appropriate for the business relationship. Keep cultural sensitivities in mind. And don’t forget, sometimes, less is more.

Modern Trends in Corporate Gifting

With eco-consciousness on the rise, sustainable and eco-friendly gifts are gaining popularity. Tech gadgets, wellness items, and experiences (like workshops) are also becoming favorites in the corporate world.

Measuring the ROI of Corporate Gifting

Can you measure the return on a gift? It’s a bit tricky but not impossible. Look at metrics like customer retention rate, employee satisfaction, or enhanced business relationships to gauge the impact of your gifting strategy.


In the hustle and bustle of corporate life, gifts act as a reminder that businesses are, at their core, a human endeavor. They foster relationships, build trust, and often, bridge gaps. So, the next time you’re pondering over the budget for corporate gifting, remember: it’s an investment, not an expense.


  1. What is corporate gifting?
    Corporate gifting refers to the practice of companies giving away items as a gesture of goodwill to its stakeholders, be it clients, employees, or partners.
  2. Is corporate gifting only for big businesses?
    No, businesses of all sizes can leverage corporate gifting to foster relationships and improve brand image.
  3. Can gifts have branding?
    Yes, but it should be subtle. The primary intent should be the gesture, not blatant advertising.
  4. Is there a ‘best time’ for corporate gifting?
    While the holiday season is popular, any time is a good time, especially during business milestones or celebrations.
  5. How much should I spend on corporate gifts?
    It varies, but always prioritize the quality and relevance of the gift over its cost.

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